Cinemark Loyalty Program “Big Screen Upgrade” Trailer

You’re sitting in the movie theater, wiping butter off your fingers so you can fiddle with your phone for a few more seconds. The lights dim—preview time! Except: Not quite. It’s actually time for my company’s loyalty program ad, disguised as a movie trailer. Cool, clever, ethical—a runaway success! A tour de force! Two thumbs way, way up!
Watch my Indiana Jones-inspired piece.

(and Join Movie Club)